Beauty

Where Love, Passion and Beauty Converge

Posted on November 8, 2023

(Note: This content is a 3-min read)

Bae Hanna SkinLab is more than just another skincare brand. It is a testament to a mother’s love and a businesswoman’s passion for excellence. Ann Mode, who had already made her mark as a consultant to many big name brands in Malaysia, including cosmetics and healthcare giants, decided to forge her path in the industry by creating something truly unique. Alongside her role as a business consultant, she had previously founded Dr. Mama, a reputable healthcare brand with almost 5 years of experience in the field. With a good track record and a commitment to quality, Ann was well-prepared to take on this new venture of being the managing director of Bae Hanna SkinLab. Alongside Ann was Shah Mohd, who helped shape the vision and direction of the company as CEO.

Being able to pivot and adapt to emerging trends is crucial in the fast-paced world of skincare and beauty. For instance, Bae Hanna SkinLab quickly recognized the shift of mask-wearing as a requirement and therefore produced a Self Sanitizing Anti Microbial facemask.

In the midst of the challenging era marked by the pandemic and economic recession, Bae Hanna SkinLab has shown remarkable resilience and success. The brand’s achievements have not only contributed to its corporate value but have also left a lasting impact on individuals seeking effective skincare solutions during these trying times.

Bae Hanna SkinLab’s journey is nothing short of impressive. Starting from ground zero in 2017, the brand’s revenue soared to RM 2.6 million in 2020 and further escalated to RM 7.6 million in 2021.

Bae Hanna SkinLab’s success can be attributed in part to its diversified portfolio of products. Their product line ranges from supplements to skincare to hijab wear. Also, Bae Hanna SkinLab introduced recently Dupe Parfum, a wide range of fragrances that suit every mood.

The skincare industry, both locally in Malaysia and globally, has undergone significant changes, particularly in response to the COVID-19 pandemic. In Malaysia, revenue in the personal care & beauty market amounts to USD 3.15 billion in the year 2023. In global comparison, most revenue is generated in the United States (98 billion in 2023) Globally, the skincare sector has reached a market worth USD 625.7 billion already and is rapidly increasing due to factors like digitalization and a heightened focus on personal well-being.

Revenue in the Skin Care Market in Malaysia in 2018 -2028

The pandemic accelerated people’s consciousness about health and beauty. As individuals spent more time at home, skincare routines became central to self-care. Bae Hanna SkinLab, in this evolving landscape, emerged as a symbol of innovation and quality.

Bae Hanna Products in Guardian

Bae Hanna SkinLab strategically expanded its reach by partnering with established pharmacy outlets like Caring Pharmacy, Guardian, and Watsons in Malaysia. This collaboration enhances accessibility to their high-quality skincare products, reinforcing their brand’s trustworthiness. It aligns with evolving consumer preferences, offering a one-stop destination for comprehensive healthcare and beauty solutions while boosting brand recognition and credibility.

To further expand their reach, Bae Hanna has struck a relationship with AMPM Pharmacy, with their products in 41 of their outlets across Johor, Penang, and Sabah.

To find out more about Bae Hanna SkinLab and its investment opportunities, visit https://app.ata-plus.com/deals/baehanna